Product Development & Technical Design Consultancy
A Greige State is more than a name, it’s a mindset. It's the raw, uncoloured space where everything begins.
At A Greige State, we work closely with fashion brands at start-up stage, and with growing brands who need clarity, structure, and stronger product foundations as they scale.
My background is in technical design, product development, production and fabric sourcing, so everything starts with the product itself. Fit, fabric, construction, margins, and how a design actually translates into something that can be made, worn, and sold.
My goal is to help founders define their product direction, refine ranges, and make confident decisions.
A Greige State is about turning ideas into well-developed, commercially considered product. This is done through combining creative thinking with technical knowledge and practical execution. Whether you’re planning your first drop, reworking an existing range, or preparing to scale, I work hands-on to guide the process from early ideas to final sign-off.
With 18 years in the fashion industry, spanning Buying, Merchandising, Product Development, Design, and Creative Direction. I saw emerging brands and independent creatives with strong visions but without the right tools or structure to bring them to life.
Our Services
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Strategic brand and product foundation support for fashion start-ups, rooted in real-world design, product development and production experience. Helping you make confident decisions that align brand identity with product development, budgets, and production realities.
Brand & product foundation sessions
Brand positioning through product and range direction
Customer, market & competitor analysis (from a product perspective)
Strategic range mapping and product alignment
Product-led brand clarity reports (ideal for pre-launch and early-stage brands)
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End-to-end design and technical development support to translate creative ideas into accurate, production-ready garments. With extensive experience in technical design and product development, Helping you develop collections that are not only visually strong but engineered for fit, consistency, and scalability.
Design development & CAD creation
3D garment development & construction visualisation
Detailed technical packs & measurement specnsheets
Sample review, fit sessions, and technical revisions
Grading direction and size set development
Fit philosophy and consistency across the range
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A precision-led service focused on de-risking development and preparing products for production with confidence. Designed to offer process and systems for clarity, alignment and structure.
Helping to ensure designs are technically resolved, timelines are realistic, and factories are fully aligned before bulk commitment. Acting as a senior product and production partner at critical stages to protect quality, budgets, and delivery.
Production readiness audits
Critical path setup
Creation of development systems, workflows & approval processes
Sample assessment,
Structured factory communication
Pre-production reviews & final approval support
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Set your brand up with clear, repeatable tools that support better decision-making, smoother development, and fewer costly mistakes without over-complicating how you work.
Includes:
Tech pack frameworks (by category: apparel, activewear, swim)
Construction & measurement libraries
Fit review & sample tracking logs
BOM & trim management sheets
Quality & bulk approval checklists
AI-supported design brief builders
Fit comment summarisation tools
Range architecture planners (core vs seasonal vs newness)
Costing & margin calculators
